Corporate and Public Communication Program

Alert: GRE Waived for 2022-2023

Program Description

Corporate communication encompasses a holistic approach to organizational communication. This approach focuses on three main areas, external communication with a focus on marking communication, internal organizational communication, and strategic communication management. At the core of this perspective is an emphasis on communication consistency, and the tenant of placing consumers first, and employees as partners.

This is a coherent approach to the development of communications in organizations, one that communication specialists can adopt to streamline their own communications activities by working from a centrally coordinated strategic framework. Upon graduation, students will have experience planning and implementing marketing campaigns, resolving conflicts, managing individuals in crises, using the appropriate tools of persuasion, and analyzing research data.

Program goals

This terminal Master’s degree was designed for graduate students currently employed in or seeking professional positions. The program emphasizes applied skills preparing students for a variety of communication careers. The goals of the CPC program include: 

  • Preparing students for professional careers within business, government, not-for-profit organizations, or educational institutions
  • Providing students with experience in making formal communication presentations
  • Helping students develop quantitative and qualitative skills in organizational communication contexts and
  • Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management

Skills to be developed

  • The ability to successfully plan and implement marketing, advertising or public relations campaigns
  • The ability to successfully resolve conflicts
  • The ability to successfully manage individuals and crises
  • The ability to find in any case the available means of persuasion
  • The ability to analyze the content of various messages
  • The ability to perform computer-mediated, social scientific communication research

Application Deadlines

  • Fall admission – July 1st
  • Spring admission – November 1st
  • Summer admission – March 1st

University Application Requirements

All applicants for the Corporate and Public Communication master’s program must meet both university and program requirements.

  1. Complete and submit the University Admissions Office's Online Application Form. 
  2. Pay a non-refundable application fee of $30. Application packets will not be reviewed until the fee has been paid.
  3. Submit a completed Residency Affidavit. All applicants must submit this form, which is completed online.
  4. Arrange for an official transcript from each college or university attended to be sent to the Office of Admissions. Transcripts may be sent digitally but must come directly from the institutions attended. An unofficial transcript may be uploaded for the College of Applied Studies for review.

Corporate and Public Communication Program Requirements

In addition to the university requirements, CPC program applicants must meet the program requirements listed below. FSU and the Corporate and Public Communication program applies a holistic approach to the application review process. Applicants that meet the following requirements will be considered for the program but are not guaranteed admission. Admission decisions will be provided through the FSU application portal or by notification from the graduate program faculty or staff.

  1. A bachelor’s degree from an accredited university and a GPA (Grade Point Average) of at least 3.0 (on a 4.0 system) on all work attempted while registered as an upper-division student working toward a baccalaureate degree.
  2. Official Verbal and Quantitative GRE scores. A typical combined (verbal and quantitative) score for CPC applicants is at least a 285. When registering for the GRE, you must select a location code to send the scores to FSU. This code is 5219. Go to the Educational Testing Service website for more information. 
    • Given COVID-19 (for fall 2022, spring 2023, and summer 2023) GRE scores will not be required. If students choose during this time to not include GRE scores, it is important to have strong GPAs to be considered for admission. 
  3. In your FSU application, applicants should submit a self-authored, original, personal statement addressing their interest and fit for this program. This statement will be evaluated for its style, clarity of purpose, organization, grammar, and development of ideas. In the personal statement, all applicants should ensure an answer to at least these questions:
    • Why have you chosen to apply to this master's program?
    • What are your career goals and how does this program help you meet them? 
    • Describe your academic and applied professional/organizational experiences that make you a strong candidate for this program (make sure to address both academic and applied experiences)
    • What do you plan to do upon graduation to utilize this degree in your career?
    • *Personal statements should be well-proofread, answer all questions above, be 2-3 pages in length, and include double spaced, 12 pt. Times New Roman font.
  4. Applicants must arrange for the submission of three letters of recommendation through the FSU application process that speak to your ability to succeed in this graduate program. At least one (1) letter must be from an academic source, one (1) should be from professional or organizational experience, and the final letter can be academic or professional/organizational in nature.
  5. Submit/upload a resume or curriculum vitae, which is carefully proofread, professional in nature, and outlines all related academic and professional experiences relevant to this program.
  6. Submit/upload a writing sample  to demonstrate your writing ability to the admission committee.
    • This writing sample should be an original, self-authored 5-10 page paper. Topics can vary and the paper will be evaluated for clarity of expression, writing style, use of format, and potential for graduate-level writing. Examples can include a research paper from an undergraduate course (written by the applicant), professional report, executive summary as part of applied experience, project proposals, or other example of writing that applicants feel demonstrate their writing potential for success in graduate school.
    • We prefer this sample to be a sole-authored sample by the applicant, if an applicant wants to submit a co-authored sample, please include a description of your contributions to the sample.

GRE Waiver – Corporate and Public Communication

The Corporate and Public Communication Program provides a GRE waiver for applicants that meet requirements. To be considered for a GRE Waiver you must complete the form and provide the requested supporting documentation using our online portal.

International students

It is strongly recommended that international candidates submit applications early, at least 3-4 months prior to the deadline because it takes extra time to process international documents. Meeting deadlines early and additional requirements will facilitate the application review process. 

Degree Requirements

Students must complete a minimum of thirty-three (33) course hours, of which students must complete 30 hours of graduate-level coursework (5000 level and above). Twenty-seven (27) hours must be letter graded.
Students who have completed insufficient course work in Communication at the undergraduate level (e.g., students who did not major in a communication-related area) may be required to take up to nine additional hours of letter-graded undergraduate course work as determined by their graduate advisors. Note: These additional hours will not count toward completion of the thirty-three (33) graduate-level semester hours.

Master of Science (MS) in Corporate and Public Communication 

This program requires a minimum of thirty-three (33) hours of coursework plus a comprehensive exam. It is possible to complete the program in as few as two years if some coursework is completed during summer sessions. All courses must be passed with a “B-” grade or better and students are expected to maintain a 3.0 GPA throughout enrollment in the program. The program requires students to take:  

Theory and Principles (6 credits 5000 level or above)

Required

  • COM 5409 (3) Burke & Communication Theory (or equivalent)

And at least one of the following:

  • COM 6403r (3) Advanced Problems: Integrated Marketing Communication
  • MMC 5600 (3) Mass Communication Theory and Effects (or equivalent)
  • SPC 5545 (3) Studies in Persuasion

Research and Methods (6 credits 5000 level or above)
Required

  • COM 5127 (3) Assessing Organizational Communication
  • COM 5316 (3) Statistical Methods in Communication Research (or equivalent)

Applications (9 credits 5000 level or above)
Required

  • COM 5526 (3) Marketing Communication Management (or equivalent)
  • SPC 5442 (3) Group Dynamics and Leadership

And at least one of the following:

  • SPC 6920 (3) Colloquium: Training and Consulting (or equivalent)
  • COM 5469 (3) Communication Planning & Dispute Resolution (or equivalent)

Twelve (12) additional hours of approved Communication and outside courses (no more than 2 classes outside of the Communication major may be taken)

Comprehensive Examination

  • COM 8966 (0): Students enrolled in this program will be required to enroll in and pass (S/U) a comprehensive examination covering all program course work and assigned readings*

* Students registered for COM 8966 for zero semester hours while enrolled in additional courses will not be charged for the zero-credit hour course. However, when registering for a zero-credit hour course ONLY, students will be charged for one semester credit hour at the Florida In-State Resident tuition-rate.

Master of Arts (MA) in Corporate and Public Communication

This program requires the same minimum thirty-three (33) hours and grade point average requirements as the Master of Science. However, these students must complete six (6) or more semester hours of graduate credit in humanities courses. They must also demonstrate proficiency in a foreign language, which may be accomplished in any of the following ways: 

  • Certification of proficiency by the appropriate FSU language department 
  • Twelve (12) semester hours in a foreign language in a college or university with an earned average of 3.0 in those courses 
  • Four (4) years of a single language in high school

Theory and Principles (6 credits 5000 level or above)
Required

  • COM 5409 (3) Burke & Communication Theory (or equivalent)

And at least one of the following:

  • COM 6403r (3) Advanced Problems: Integrated Marketing Communication
  • MMC 5600 (3) Mass Communication Theory and Effects (or equivalent)
  • SPC 5545 (3) Studies in Persuasion

Research and Methods (6 credits 5000 level or above)
Required

  • COM 5127 (3) Assessing Organizational Communication
  • COM 5316 (3) Statistical Methods in Communication Research (or equivalent)

Applications (9 credits 5000 level or above)
Required

  • COM 5526 (3) Marketing Communication Management (or equivalent)
  • SPC 5442 (3) Group Dynamics and Leadership

And at least one of the following:

  • SPC 6920 (3) Colloquium: Training and Consulting (or equivalent)
  • COM 5469 (3) Communication Planning & Dispute Resolution (or equivalent)

Twelve (12) additional hours of approved Communication and outside courses (no more than 2 classes outside of the Communication major may be taken)

Comprehensive Examination

  • COM 8966 (0): Students enrolled in this program will be required to enroll in and pass (S/U) a comprehensive examination covering all program course work and assigned readings*

* Students registered for COM 8966 for zero semester hours while enrolled in additional courses will not be charged for the zero-credit hour course. However, when registering for a zero-credit hour course ONLY, students will be charged for one semester credit hour at the Florida In-State Resident tuition-rate.

Combined BS/MS Professional Communication Program

Academically strong students may complete the bachelor’s program in Professional Communication and master’s program in Corporate and Public Communication at an accelerated pace by applying to the combined bachelor’s/master’s program. Courses taken for undergraduate credit do not count toward a graduate degree, unless the courses are in Communication at the 5000 level or above and are taken after being accepted into the BS/MS program. (There is no blanket approval to substitute courses. Any course substitutions must be approved by all members of your committee BEFORE substituting). 

 

Corporate and Public Communication faculty

Laurie Lawrence, PhD
Holley A-111-H
(850)770-2249
llawrence@fsu.edu

Brian Parker, PhD
Program Coordinator
Holley A-111-E
(850) 770-2295
bparker@fsu.edu

Abigail Reed, PhD
Holley A-111-K
(850) 770-2298
a.reed@fsu.edu

Nicholas Sellers, PhD
Holley A-111-M
(850) 770-2299
nmsellers@fsu.edu

Advisors

Cristina Doan
Graduate Coordinator
(850) 770-2148
cdoan@pc.fsu.edu

Brian Parker, PhD
Program Coordinator
Holley A-111-E
(850) 770-2295
bparker@fsu.edu

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